Pretty much all of us use Google every day. In fact, people use it so much, that there are over 5.4 billion searches every day. That’s why it has over 90% of the search engine market share in the whole world. Also, that is why SEO (search engine optimization) is so important. If you have any kind of business, or even just a website or a blog, SEO has to be a crucial part of your marketing strategy. One problem with it, however, is that it is constantly changing. So you have to adapt to it, which sometimes is not the easiest job to do. Luckily, SEO hacks that will boost your search engine rankings do exist.
You may wonder why SEO is so important and what all the fuss is about. The thing is that Google ranks search results by SEO standards. The better the SEO – the higher the ranking. And that’s why you’ll lose many potential customers if you don’t focus on it.
1. Pay Attention To Your Cornerstone Content
Cornerstone content is your best content and it should be a few things at the same time. First of all, it needs to be evergreen. That means that it should remain important and relevant to your customers as time passes. It also needs to be comprehensive, which means that it’ll provide pieces of information about the things that your customers or audience cares about. And lastly, it needs to be up to date. You should conduct regular updates on your website as information becomes available.
Basically, think of cornerstone content like about SEO superstars on your webpage or blog. People should find it when they search for a relevant keyword. Also, list the most important articles on the sidebar next to it.
Now, big returns in the form of search traffic won’t come overnight, and you need to understand that. Sometimes, it takes up to a year for this to happen. Especially if your competition is doing a similar thing. Try to be the best, and promote your content in any way you can.
One of the most important SEO hacks that will boost your search engine rankings is to make your cornerstone content as high-quality as you can. Alttag: Man in a suit searching for SEO hacks that will boost your search engine rankings.
2. Keyword Research Tool is Your Friend
This is the second of 5 SEO hacks that will boost your search engine rankings, and it is a simple one. Just put the search terms that you rank for in a keyword tool and you’ll get popular long-tail phrases that are related to your content. After that, rework your pages to bring them up to date with those new keywords and you’re good to go in all of the top 15 search engines.
When changing and reworking your content, remember that you want to get an SEO boost from that, so try to do a good job. Cut something and add something new so your new key phrase fits in naturally. Don’t lose the flow and read what you’ve written a couple of times. It shouldn’t take much longer than a month before your updated and upgraded pages start ranking higher.
3. Update your footer up to new SEO standards
In the past years, people put a lot of links and info about their company or products in the footer, and it helped to boost SEO traffic. However, nowadays that doesn’t work anymore. On the contrary, it can hurt your ranking. That of course, doesn’t mean that you should delete your footer. You just need to be more strategic about it.
The big thing to do here is to make the anchor text in the footer descriptive about the search terms that led people to your website in the first place. For instance, if you have a website dedicated to recording music, your anchor text should consist of something like ”Recording at home” or ”Record your tracks on your own”. It’s much better and nicer looking than just listing blank names of the pages and products.
Try to link your cornerstone content here, as it should be your top value-add page. Also, it’s not a bad idea to incorporate some of the awesome css3 hover effects on social icons.
Update the footer on your website, as it may be the thing that slows you down in your development. Alt tag: Computer with SEO info on it.
4. SEO hacks that will boost your search engine rankings – Build a Brand
Now, you should know that you’ll benefit much more than just SEO ranking by building a brand. It’s a great way to boost everything about your business. However, we’ll focus on building a brand here as a part of SEO hacks that will boost your search engine rankings.
The math is simple – Google algorithms rank websites higher if they have a strong brand query. And a strong query is gained by people returning to your website. When people name your brand in the search bar or URL bar you get a ”point”. The more clicks you get, the more the points you have.
The best way to boost this effect is to start capturing e-mail addresses. There are a few ways you can do this, but the most used ones are forms on the website or exit pop-up software. After you’ve collected enough, use these lists to advertise your business online. Let people know that you release good content on a regular basis and enjoy the growth.
Building a brand is not an easy process, but it will be worthwhile for sure. Alt tag: Figure of a man holding brand.
5. Don’t Forget About the Phones
A large segment of our population still uses desktop or laptop computers to access the websites. On the other hand, almost all of the young population uses mobile phones, tablets, or other gadgets to access websites. Of course, besides youngsters, many adults use their phones in the same way. Pretty much, if a gadget is connected to the Internet, people will use it for searching the web. And this is why you have to adapt your website for these devices.
Imagine yourself in the position of your potential customer. If you land on the website and it has distorted display, you won’t come back to it. And you can lose a lot this way, especially in the years to come. You even don’t have to do much to be safe. Just make your pages are fluid enough to fit the size of any screen on which they are presented.
And those are the 5 SEO hacks that will boost your search engine rankings. Use them extensively and don’t give up. Sometimes, the only thing your website needs is time.