6 Tips for Cross-Posting Content On Different Platforms

Now that digital marketing is almost synonymous with social media marketing, companies can target their audience more precisely and consistently. It also enables businesses to communicate with their target audience more effectively. However, businesses have only scratched the surface of the marketing potential that the digital age has brought. One of the best marketing techniques that have come out of this is cross-posting. With this method, companies can reach more people while saving time. Different social media platforms have different types of users, and by cross-posting, you can increase the reach and effectiveness of a single post. With that said, there are specific rules you need to follow if you want to benefit from cross-posting. To help you with this, we have created a list of six tips for cross-posting content on different platforms.

1. Understand What Cross-Posting Is

Reposting the same information or social media posts on several platforms is known as cross-posting. Let’s say you create a TikTok post. You can leave it on only one platform, but you can also take that TikTok, make a few edits and post it on your Instagram Reels. You could also post it on YouTube. Cross-posting is a method of sharing the same content across multiple platforms to maximize views. As you can imagine, with more views come more marketing opportunities. This makes cross-posting one of the best marketing techniques you can employ as a business. Cross-platform social media posting may save a significant amount of time and money. This is particularly the case for small businesses that don’t have a large marketing budget. Rather than creating new material for every platform, you can re-purpose the content you have already made.

2. Customize the Content for Each Individual Platform

All the content you wish to cross-post must be customized to fit the platform you are cross-posting it to. We are mentioning this because many people make the mistake of posting the same content to different platforms without accounting for the pros and cons that come with them. For example, if you create a YouTube video and want to cross-post it on Instagram, you may find it hard to do so. The main issue in this situation is that the standard for youtube is horizontal video, while the standard for Instagram is vertical video.

This does not mean that you can’t cross-post between these two platforms. It means you need to adapt the contact for each channel you want to share a post to. If you want to create engaging social media content but also wish to garner interest in your posts on other social media platforms, you must perform some customization.

3. Make Sure You Are Scheduling Your Posts

When making any social media post, it is critical to plan out your posting cycle. This is particularly true when it comes to cross-posting. The “ideal posting times” for various platforms vary. You should be able to find a pattern of ideal posting times if you do enough research. Once you’ve discovered this, you can create a schedule that will tell you when and where to post your content. To maximize the effectiveness of your cross-posting efforts, you should learn everything you can about it. However, if you cannot conduct your research, you can find software to assist you with scheduling.

4. Pay Close Attention to Analytics

When you start cross-posting, you will notice that sometimes you can repost and get views, but other times, even though nothing has changed, you don’t get any engagement. That is why you need to keep an eye on the analytics for the various platforms to which you post. You’ll be able to tell what works and what doesn’t with the help of analytics. This will be extremely useful if you are unsure whether a particular reposting strategy is effective.

For example, if you notice that a TikTok video you’ve uploaded to YouTube isn’t attracting new viewers, you could try making a compilation video of multiple TikToks. This may be a straightforward task for YouTube. However, to understand why your cross-posting on Instagram isn’t working, you may need to dig deeper into the analytics. That is why, according to Movers Development experts, paying close attention and understanding your analytics is one of the most important aspects of running a business. 

5. Use Software for Cross-Posting

There is no denying that digital transformation has occurred, and we can no longer ignore it. More and more online tasks are becoming automated, which can be both good and bad. However, for cross-posting purposes, it is only a good thing. Today, you can find software that can handle almost everything we have mentioned above. Sprout, for example, is a social media management software that can almost entirely plan out your posting schedule and publish it for you.

Furthermore, software such as Hootsuite can assist you in following hashtags and calculating your success rate. You won’t have to worry about the technical aspects of this with the help of software like this. You can concentrate on creating the best content possible that will bring you the most views.

6. Don’t Overdo It

And the last of the six tips for cross-posting content on different platforms is moderation. Simply because you can repost to another platform does not mean you should. There will always be some overlap in your audience regarding social media. This means that if you cross-post all the time, there will be people who will constantly be bombarded with the same content. This will make your content appear less genuine.

Furthermore, you shouldn’t use social media just to cross-post. This method aims to spread your current content across multiple platforms. You should still select and stick to the best social media platform for your business. Create your primary content for that platform and cross-post when appropriate.

Meta Description: If you want to increase your reach on social media, here are 6 tips for cross-posting content on different platforms.