7 most important PPC trends to know in 2022

More and more businesses, big and small, are using PPC to promote themselves. And there’s no wonder why — it helps you bring more people to your website and boost your business results. However, to get the best of it, you should be aware of the most important PPC trends to know in 2022. And you’re in luck as we’re here to talk about just that. 

Before we start, we want to note that although PPC is strong on its own, it gives even better results if you combine it with good SEO. So, it’s not the best idea to rely solely on it. On top of that, depending on your industry, using it as your only way of marketing can get real expensive real quick. 

Hence, use all the things we’ll share with you today, but don’t take them for granted. You’ll still have to put in a lot of work to bring your company to the next level. But now, let’s see what 2022 has in stock for us.

1. PPC automation is on its way

If you’re new to the world of PPC, but know a bit about advertising, maybe you thought that automation is already here. Unfortunately, it’s still far behind other marketing automation. The good news is that it should become a lot better in the next year. 

Experts agree that things are moving in the right direction, and the growth of the global automation industry seems to prove their case. Automation in marketing is becoming necessary, and that’s why it develops so fast. 

Here are the three most important things you can expect to see change and improve in 2022:

• Ad testing
• Call To Action analysis
• Data diagnostics

We’re all looking forward to seeing more automation in PPC. 

2. Say hello to first-party data

Google took their time to say goodbye to third-party cookies on Chrome browser, but it seems that the moment has come. They’re going away, and that makes first-party data as vital as it’s ever going to be. 

Of course, you can get it from wherever you like. Exchanging business cards at trade shows and email sign-ups on your website are two easy ways to do it. But no matter how you acquire the data, make sure to find a way to integrate it into your system and use it more. 

If you don’t have that much experience with PPC and feel like it’ll be too big of a bite for you, it’s a good idea to contact experts in this field. Soon, first-party data will be the only way you can get some info about your customers, so get it sorted as soon as you can.

3. TikTok will become a big player

It’s not a secret that pay-per-click marketing works great on social media. It’s pretty much the ideal channel for it, and until recently, Facebook and Instagram were the two networks on which you’d get the highest ROI. However, as the most important PPC trends to know in 2022 show us, you should keep an eye out for TikTok. 

The platform is growing at an incredible pace, and as things are right now, it’s here to stay. It manages to engage its users unlike any other network, and that opens excellent opportunities for PPC. 

Still not convinced your business should be on TikTok? What if we tell you that they just formed a partnership with Shopify and added an in-app shopping feature? People will use this app a lot in the future, and you shouldn’t overlook that no matter what your business is about.

4. The audience gets into the foreground

Here’s one trend that may come as a surprise to you if you’ve been in the business for some time. For years, PPC marketing was all about choosing the content to please the algorithm, but in 2022, you should focus on your audience if you want to become a better digital marketer. 

Google algorithms change all the time, and they do that to improve the user experience. So, even if you’re paying for your site to rank first, you’ll have to provide content that your target audience wants to see to get results. 

Hence, take some time to think about your audience and get to know it. It may seem like more work for you, but do it right, and you’ll get significantly more customers. It’s a good trade if you ask us.

One of the most important PPC trends to know in 2022 is that the audience will get into the foreground. 

5. Smart bidding is a great addition

We couldn’t talk about new and emerging trends in PPC and not mention AI at least once. And this example of it comes directly from Google. The smart bidding system will take any goals you give it, and it’ll find a way to achieve them with the budget you have. 

You can choose to go for the target CPA, target ROI, or increase your conversion rate. Currently, you can set different goals for each campaign you run, and there’s talk about the value rules that will come next year. In essence, these will allow you to pick what conversions (based on location, device, or audience) you want to get.  

Still, even when the AI is doing everything for you, you want to make sure you are making progress. So decide what your PPC KPIs are going to be and follow them. If nothing else, it’ll be fun to watch how your ad performance improves.

6. PPC affiliate marketing may be a way to go

PPC affiliate marketing has a reputation of being “not so dependable” when you compare it to other PPC campaigns. However, that doesn’t change the fact that it comes with plenty of benefits. 

The way it works is simple enough: you display ads next to the content on your site, and you get some money every time one of your visitors clicks on the ad. But getting people to click the ad is the tricky part. You’ll have to think outside the box, and that can yield good things for your site. 

It’ll push you into creating better and more interesting landing pages, and that will ultimately make your revenue go up. And if you manage to do it, you’ll make enough from it to support PPC marketing for your site. It’s worth a shot, don’t you think?

PPC affiliate marketing can be both a great way to improve your site and make some money on the side. 

7. Don’t forget re-marketing

Re-marketing is all about reaching users after they leave your website. If they looked at a product and didn’t buy it, the chances of them doing it are a lot higher if they see the product over and over again. You want to keep it in their minds, and PPC marketing lets you do just that.

You can fiddle with it quite a bit and make your ads very personalized, thus making them very successful. This kind of PPC marketing will bring you many conversions, and for that reason, we feel it should be among the most important PPC trends to know in 2022.

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