Detail Discussion about Fundamentals of Digital Marketing

Detail Discussion about Fundamentals of Digital Marketing

Digital marketing is about making the client website or other web resources search-engine friendly. It is about increasing the ranking of customer websites or other web resources in various search engine result pages. If a website has increased ranking in search engine result page then it means that it attracts more and more web traffic.

With the coming of computers and the Internet, companies prefer to do sales and marketing in a non-traditional way. Instead of relying on door-to-door sales and marketing, modern businesses prefer to maintain corporate portals where they highlight products or services for marketing and sales. Modern business houses prefer digital marketing to sell products or services because this method of sales and marketing is still considered less laborious. This blogs usually highlight the fundamentals of digital marketing.

Digital Marketing and Search Engine Optimization

SEO Services is also known as search engine optimization and is very important as far as web marketing is concerned. Companies specialize in professional web marketers to sell their products and services. The expert digital marketer uses his skills, strategies to market, and sell products or services. Professionals in the field of digital marketing use SEO to increase the visibility of client resources such as websites, webpages. More visibility of client online resources means that a business seeking SEO services attracts more web traffic, so it has more chances of lead generation, leads to sales. If a business leads to a sale, it means that it generates business profits.

Benefits of SEO

Benefits of SEO

Following are the benefits of using SEO as part of web-marketing:

  • SEO helps a business to increase its ranking in various search engine research pages
  • It helps attract maximum quality online traffic.
  • It helps to generate leads
  • Convert leads sales
  • SEO contributes to business profitability
  • Search engine optimization also contributes to branding

Types of SEO

There are two types of SEO or search engine optimization and they are as follows:

  • On-page seo
  • Off-page seo

What is On-Page SEO?

First of all, it is important to say that when web marketers do SEO they deal with client websites or other web resources. On-page SEO is a type of SEO that is performed on a client’s website. This is related to keyword research and analysis. In on-page SEO, digital marketing specialists require skills in writing and posting content for a client website. Such materials include the title, meta description, the body of the content. On-page SEO is associated with using keywords in website content. Expert search engine optimizers should ensure that keywords that are well researched are not competitive, but have high online search values. In addition, keywords that need to be used in the content must be relevant.

For keywords it is important to mention that there are broadly two types of keywords

Short-tail keywords long-tail keywords.

Short-tail keywords are more competitive than long-tail keywords and are therefore less likely to convert to sales with short-tail keywords. It is always advised to use long-tailed keywords in website content when doing on-page SEO. In addition, on-page digital marketing also includes search engine indexing so that a website or link has greater visibility in search engine result pages.

Off-page seo

Off-page seo

Off-page SEO is related to search engine optimization activities that are outside a website. Off-page search engine optimization is related to link-building. Proper link-building of a website can increase the DA (Domain Authority), PA (Page Authority), PR (Page Rank) of a website. This means more than client business, more lead-generations and conversions.

Author Bio – Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for, and Digital Junkies and explores new technologies to share his knowledge through writing.

About Author

My name is Mukesh Jakhar and I am a Web Application Developer and Software Developer, currently living in Jaipur, India. I have a Master of Computer Application in Computer Science from JNU Jaipur University. I loves to write on technology and programming topics. Apart from this, I love to travel and enjoy the beauty of nature.

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