Guide to starting a new website

Guide to starting a new website

Whether you are just starting a new website for your business or creating an upgraded version, you need to follow a couple of rules. Luckily for you, we have just the right guide for your needs. Let’s check out how to properly build a website and avoid making mistakes that could cost you down the road.

Do you need a website designer?

A couple of decades ago, you needed a website designer to build a website. Today, there are a lot of CMS platforms on the market, with WordPress leading the game.

With the help of CMS, you can set up a website in under ten minutes. Some of the significant benefits of using CMS are:

  • you don’t need to know the code;
  • it is possible to easily add administrative privileges to other people and let them manage the website;
  • you can easily streamline task scheduling, build pages, add or remove elements;
  • site maintenance is easy because you can get full support via your hosting provider;
  • changing the design is just a few clicks away;
  • managing content is simple and time-saving;
  • you have full control over everything happening in the backend of your website;

When all is considered, CMS is really for people who want to create a website quickly without understanding the technicalities. But the question remains. Do you want to do all of the maintenance yourself, or do you need a web designer?

Lines of HTML code

Some of the downsides of CMS are:

  • It may pose a larger security risk unless you keep it updated all the time;
  • You need qualified technicians to maintain the website, and that can cost money;
  • To manage CMS, you need to learn it first. Basic options are not a problem, but if you wish to use advanced features, you will have to learn CMS from start to finish (it is still easier to learn CMS than to code);
  • Updating the website will require some help. Doing a solo job is not simple;

One of the reasons you might want to consider hiring a web designer is that they can manage all of the changes. Furthermore, if you need to make changes to your website or add new lines of code, they will do it for you. A web designer is there to make sure all technical details are done the right way. Furthermore, they understand the concept of colors and web design, so they will make your website look aesthetically appealing.

Be mindful of the website speed

One of the major factors that will affect your visitors is website speed. If you are getting frustrated because your website is loading slow, here is how you can fix the problem.

First, you need to report the problem to your hosting provider. There might be some issues with the server performance. Second, check if you are managing large media files. Also, if you are using CMS, you might have too many plugins or widgets that are slowing down your website. There might also be issues with too many redirects or poorly written backend code.

How to market your website properly

Once your website is live, you will need to market it to get traffic. Getting visitors to the website is difficult unless you already have a customer base.

Different digital marketing companies have different approaches. Per, the best digital marketing strategies are:

  • affiliate marketing;
  • email marketing;
  • PPC;
  • social media marketing;
  • SEO;
  • influencer marketing;
  • content marketing;
  • retargeting;

Let’s look at some of these strategies in more detail.

A computer with an illustration of digital marketing

The importance of social media marketing

One of the reasons social media should be a strategy to market your website is the large customer base. A few years ago, the average time people spent on social media was two hours a day. However, the popularity of social media grew with new platforms, and today people use social media almost four hours every day.

Social media will improve your website ranking by giving it enough exposure.

Should you buy traffic or not?

Buying visits for your website is a legitimate technique. However, many website owners don’t like to use this strategy. If you rely on PPC too much, you will spend more money. And, if you don’t balance the amount of money you spend with your earnings, you will be at a loss. That does not mean that PPC is all bad. When it comes to traffic, buying has both good and bad sides. It is essential to mix PPC advertising with other strategies and only use it as a booster from time to time. This is a promising startup strategy.

Content marketing

One of the most important marketing strategies by far is content marketing. Publishing quality content trumps all other approaches because that’s why your clients are visiting your website in the first place. To create quality content, you need to know your clients first. This approach requires time, so don’t try to cut corners. Always focus on the quality, not the quantity.

Add client testimonials to your website

If you are selling any products or services via the website, you need to add a testimonials page. Many customers use other peoples’ experiences before making a decision. The reviews page will give enough info about the quality of your products, but it also works as a communication channel. You will get valuable feedback from the clients. Use it to improve your website and your business further.

Various icons of social media platforms

Starting a new website in a few simple steps

We hope that this guide to starting a new website helped you understand some of the most important basics of the process. While there is no time to lose, it is crucial to do it properly. Create a plan of action, set deadlines, and define measurable goals that will help you keep track of the progress. Best of luck!

About Author

My name is Mukesh Jakhar and I am a Web Application Developer and Software Developer, currently living in Jaipur, India. I have a Master of Computer Application in Computer Science from JNU Jaipur University. I loves to write on technology and programming topics. Apart from this, I love to travel and enjoy the beauty of nature.

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