Ever since its initial launch, Instagram has dominated the photo-sharing market. It is one of the biggest social media platforms that has amassed millions of users. The application began as just a medium for sharing photos and videos but over the years it has become so much more.
Recent statements by Adam Mosseri, Head of Instagram reveal plans for the popular application.
Mosseri explains the future of Instagram in a video posted on Twitter. Instagram is actively developing new experiences in four critical areas, according to him. The change in direction is because Mosseri believes the aim of the app is not limited to photo sharing but users expect to be entertained as well.
“Let’s be honest,” Mosseri remarked, “there’s some really serious competition right now.” “TikTok is huge, YouTube is even bigger, and there are a lot of other upstarts as well.” Instagram, according to Mosseri, must embrace that aspect of itself to be competitive, “and that means change.”
The company’s top objective is to help creators make money with new monetization capabilities. Mosseri realizes that power is shifting away from organizations and toward individuals across industries, and he wants Instagram to follow suit. Followed by video, which is exploding in popularity across all major platforms right now. Mosseri claims that Instagram needs to focus more on video, and then goes on to describe how he intends to accomplish that.
Shopping is another area that Instagram intends to explore. The epidemic hastened the transition of a business from offline to online, putting the sector years ahead of schedule. Instagram is attempting to cash in on the fad. Lastly, messaging is an area where Instagram wants to improve, which Mosseri claims have become the primary method people use the app to communicate with their close friends. Communication has changed away from feed postings and stories with data sharing moving toward direct messages (DMs) during the last five years.
It seems like we can expect major changes from the acclaimed platform. However, it seems Mosseri wants Instagram to be modeled after TikTok. As the app’s popularity is surging, social media apps such as Facebook and Snapchat have started imitating TikTok’s features and it seems Instagram is heading in the same direction.
Advertisements are now visible on Instagram Reels. Businesses and advertisers from all over the world will be able to buy advertising in Reels, the startup’s short-form video platform and TikTok competitor, starting today. The advertising, like Reels, will be up to 30 seconds long and vertical, similar to those found on Instagram Stories. Like the previous Reels films, the new commercials will loop, and viewers will be able to like, comment on, and save them.
In other words, Instagram is becoming more like TikTok, according to Mosseri. And we’ve already seen the firm try to accomplish this with tools like Reels. Of course, adapting to your competitors is one thing; losing sight of what made your platform appealing to users in the first place is quite another.
My name is Mukesh Jakhar and I am a Web Application Developer and Software Developer, currently living in Jaipur, India. I have a Master of Computer Application in Computer Science from JNU Jaipur University. I loves to write on technology and programming topics. Apart from this, I love to travel and enjoy the beauty of nature.