Customer testimonials are essential for building and growing your online business, whichever kind it is. They’re one of the best tools for improving the conversion rate of your site. They give you an added layer of legitimacy and ensure your visitors that it’s okay to buy from you. However, there’s a lot more to the story. And that’s why today we’re talking about the reasons to have client testimonials on your website.
What website owners often do not realize is how hard it is to convince someone to open a wallet on a site they see for the first time in their lives. No matter how good your digital strategy in times of crisis is, this can be a problem. And testimonials can be of immense help.
If your visitors see that others bought from you, they’ll feel more comfortable doing the same. And things are even better if all of your previous customers are happy with what you offer. It’s how human minds work. And if you think about it, you’ll realize that many big online companies based their businesses on customer reviews. Yes, we’re talking about eBay and Amazon here. If it worked for them, why wouldn’t it for you?
However, if you still aren’t convinced, here are some reasons that you should consider.
As we already mentioned, it’s not easy to earn trust from your visitors. However, just having a client testimonial page on your site can be a step in the right direction.
Firstly, it provides proof that you have customers. Therefore, you’re obviously a legitimate business and not some kind of scam. This is where lots of companies lose potential customers. People aren’t sure they’re real, so they don’t want to waste their time and money.
And secondly, testimonials serve the purpose of positive reviews from your previous customers. The more of them you have, the more people will believe that you’re a trustworthy company. This will help you increase your website sales without much hassle. And if you spend some more time learning about the strategies for boosting sales with ease, the sky is the limit.
When it comes to businesses, people tend to trust what other customers say about them. And there’s a good reason for this. When you’re buying something, you don’t want to see that the only thing company cares about is taking your money. You want to see that they care about you and your needs.
Testimonials are great for providing this piece of information because they work as referrals. Your old customers will convince new ones that they can rely on your business. It’s like getting all the benefits of affiliate marketing, but it’s on your website, and it’s from your customers. The best kind out there.
Until now, we were only explaining how testimonials can put your company in a positive and reputable light. However, they can do much more. Another one of the reasons to have client testimonials on your website is to use them to show how beneficial your products or services are.
An excellent example of a customer testimonial will include what their need was, but it will also explain how your products or services helped fulfill that need. It will show the value in the best possible way, on an example.
For instance, let’s imagine that you’re running a law firm. You have a testimonial in which your client explains how they were injured in a car accident and needed legal assistance. With you, they were able to win their lawsuit and get the settlement that suits them. That will certainly ensure the potential new clients that you can help them.
In a scenario like this, you want to make it as easy as possible for your visitors to contact you. As the team behind Convert More notes, after reading a testimonial, your website visitors can get a pop-up window that will encourage them to call you if they have any questions, eventually helping to turn visitors into paying customers.
There are many cases when the products or services of a company aren’t self-explanatory. Sometimes, there are multiple ways in which you can use them. So, you want your visitors to get clean information about how everything works. Luckily, that information often comes from customer testimonials.
People will explain how they used your products and how effective they were. For example, if you’re selling a stain remover, your customers will write about all the different ways it helped them. If your potential buyers see that it can remove wine stains from a couch and pet stains from a carpet as well, they’re very likely to purchase it.
We don’t have to explain why it’s easier for your visitors to connect with other customers than to a CEO of a company. If they can relate to your customers via testimonials, it will be much easier for them to establish an emotional connection with your brand. And you want that to happen.
An emotional connection can be a powerful tool for your business when it comes to converting website visitors. As a matter of fact, it can do even better work than retargeting can. And if you know what retargeting is, you know how valuable it can be for getting new leads and customers.
So, always use pictures and names of the customers who gave you testimonials, with their permission, of course. This will make it easier for new visitors to connect to them.
As you can see, there are many reasons to have client testimonials on your website. You’ll get more of them to convert, and you’ll increase your website sales quite a bit. Your customers will have a better understanding of what you offer, and they’ll form an emotional connection with your brand. That is, of course, if you follow all the advice we gave you today.
My name is Mukesh Jakhar and I am a Web Application Developer and Software Developer, currently living in Jaipur, India. I have a Master of Computer Application in Computer Science from JNU Jaipur University. I loves to write on technology and programming topics. Apart from this, I love to travel and enjoy the beauty of nature.