What Is A Landing Page Why It’s Important

What is landing page

“Call it a PPC, an online advertisement, or a search engine result link, but when a user clicks on an ad or a link and visit or lands on a particular web page, it is known as a landing page.”

A landing page is the focal point for conversion. This is a defined path for consumers who can view and buy a product in a minimum time-frame.

HomePage Vs Landing Page

Website Homepage
The first page or index page of the website is known as a home page, a website homepage gives the initial interaction of a website to the visitor through search engines. On website homepage, people can look for information and navigate through products. Basically, you will find CTA buttons, blogs, about us page, services, and etc on the homepage.

Landing Page
As explained before, a landing page is designed for specific purpose, the conversion of visitors into leads.
A landing page is more effective than a website homepage because, It’s non-distractive, Designed to support business goals, Increases conversion rates, Improves paid search campaigns Helps in generating accurate data.

Types Of Landing Pages

Click Through Landing Page
A click through landing page comes with a simple design and gives information about a product. Further it guides the visitor to a page, where the product can be purchased.
To give you a better picture about how a landing page may look, I have given few terms that one will usually find on a landing page.
Just consider a click through landing page as an intermediary between an Ad and a shopping cart.

Lead Capture/Lead Generation Landing Page
The main purpose of having a lead capture landing page is to gather the personal data of the visitors.
Actually, there is no other go, but to fill out the details. The collected data will be later on used for reaching out the prospective customers about the new products and services.

Viral Landing Page
Social networks are extensively utilized on a viral landing page. Actually, landing pages as such helps in increasing the brand awareness.
People love to be educated and one can find a good number of people on social networking sites. Generally, websites filled with blog posts, videos, and photos are categorized as viral.
The process is simple; the users will be compelled to perform actions and will be provided incentives in some forms. It’s a kind of word-of-mouth campaign that encourages more people to perform the action.

Mobile Landing Page
Today most or peoples using Mobile devices, yes you can find in many sizes, but have you done anything about targeting the mobile users?
The main purpose of mobile landing page is to target that demographic, which uses mobile devices more.

Homepage is a first page of website this truly important for attracting customers, but is definitely not if you want to initiate customers for conversions.
A homepage, you can call it a distraction point for consumers. Let’s say you customer has clicked on a product and landed on homepage, what is the probability that a conversion is going to happen? Or the chances that the customer will go through the entire menu to find that desired product?

About Author

My name is Mukesh Jakhar and I am a Web Application Developer and Software Developer, currently living in Jaipur, India. I have a Master of Computer Application in Computer Science from JNU Jaipur University. I loves to write on technology and programming topics. Apart from this, I love to travel and enjoy the beauty of nature.

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